Rustic Indian is proud to support Magic Bus, is a charity which steers children in poverty-stricken communities in India towards a better life. The charity uses the unifying medium of sport to bring education, gender equality, health, leadership and livelihood to children in these areas.

Vini & Bal share many of the same values which Magic Bus stands for. The couple believes in the importance of education, and that children should be encouraged to participate in sport to build confidence, provide structure and learn to appreciate teamwork. For every Rustic Indian sauce sold, 5p will be donated to Magic Bus to support their mission to take a million children from childhood to livelihood every week by 2015.

Magic Bus currently supports 220,000 children in 10 states and is the fastest growing indigenous NGO in India.

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